Your lack of honesty will lose your employees and customers – Ron Carucci | episode 29 recap


Under what conditions will people tell the truth, behave fairly and act with purpose at work? And when will they lie, cheat and be selfish?

This was what I wanted to get to the bottom of when I asked Ron to come on our show to unpack his recent book, To Be Honest: Lead with the Power of Truth, Justice and Purpose.

Based on 15 years of research, To Be Honest explains how four factors (Clear Identity, Accountability, Governance and Cross-Functional Relationships) affect honesty, justice, and purpose within a company. When these factors are absent or ineffective, the organizational conditions compel employees to choose dishonesty and self-interest. But when done well, the organization is 16 times more likely to have people tell the truth, behave fairly, and serve the greater good.

To Be Honest shares the stories of leaders who have acted with purpose, honesty, and justice even when it was difficult to do so. In-depth interviews with CEOs and senior executives from exemplar companies such as Patagonia, Cabot Creamery, Microsoft, and others reveal what it takes to build purpose-driven companies of honesty and justice. Interviews with thought leaders like Jonathan Haidt, Amy Edmondson, Dan Ariely and James Detert offer rich insights on how leaders can become more honest and purposeful. You’ll learn how Hubert Joly took Best Buy from a company on the brink of bankruptcy to one that is profitable, thriving, and purposeful.

Filled with real-life examples, To Be Honest offers actionable steps, practical tools, and approaches that any leader or manager can use to create a culture of purpose, honesty, and justice.

Ron Carucci has a 30-year track record helping CEOs and executives tackle challenges of strategy, organization, and leadership in 25 countries at more than 100 companies.

He is co-founder and managing partner at Navalent and is based in Fairfield, Connecticut. He serves on the advisory board of Ethical Systems at New York University, previously served as associate professor of organizational behaviour at Fordham University Graduate School and adjunct at the Centre for Creative Leadership. He is a sought-after speaker, a regular contributor to Harvard Business Review and Forbes, and author/co-author of eight books.

Here’s what to expect in the episode:

✅  9:14 – What honesty practices Best Buy implemented to go from the brink of bankruptcy to profitable
✅  20:27 – How the honesty principles tie into psychological safety
✅  30:33 – The honesty habits firms can start practising today

Enjoy folks!


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