Become “stronger” through hard ships – David Giersdorf | EP56 recap


When disruption is upon you, there is what happens around you, how it affects you, and what you are going to do about it. Do the opposite of nothing.
These are the words of David A. Giersdorf who is our next guest this week on our show.

David is the author of Hard Ships: Navigating Your Company, Career, and Life through the Fog of Disruption, which details his four decades of experience navigating brutal disruptions to achieve innovation and growth.

David greatly enjoys helping companies and their teams envision the opportunities and challenges of the near and further future, innovate continuously, and create sustainable value for all stakeholders. Companies, clients, and close friends know David for disrupting disruption.
David A. Giersdorf is an innovative entrepreneur with extensive C-suite experience in the cruise, travel, and tourism industry, including senior executive leadership positions at Holland America Line, Windstar Cruises, Paul Gauguin Cruises, American West Steamboat Company, and Exploration Cruise Lines.

David is the founder of Global Voyages Group, a CEO-level advisory engagements firm addressing growth, performance, product development, acquisitions, marketing, sales, distribution, and emerging technologies. He is also an advisor and limited partner of Seven Peaks Ventures. Previously, he was Managing Director and CEO of CF2GS, an award-winning marketing services firm acquired by True North Communications.

David is a former Chairman of Cruise Lines International Association (CLIA) and numerous other industry and civic organizations. Giersdorf attended the University of Washington and completed a Northwestern University Kellogg School of Management Program in Entrepreneurship.

This show is jam-packed with business and street smarts. David had the unique experience of being raised by a single dad that was immersed in the development of Alaska Airlines, David speaks about how his upbringing, entrepreneurial journey with his family and ultimate leadership of the world’s biggest cruise lines has culminated in his life work, which can be found in the chapters of Hard Ships, which has been released. The book is philosophical and technical, it provides a sound framework to navigate all forms of personal and business disruption.


Notable moments in this episode:

💥 18:17 – the untold truth of the cruising industry during COVID-19
😲 25:05 – why you need David’s framework around chaos and disruption
🗡️ 39:43 – the six protocols to survival, stability, success

Enjoy folks!


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